The International Cricket Council ( ICC) has appointed Novi Digital Entertainment, which owns and operates video streaming platforms Hotstar and Starsports.com, as the exclusive digital clips licensee in India for all ICC events between 2016 and 2019. Novi is a wholly owned subsidiary of Star India, which is also the current media rights owner of ICC events from 2016 to 2023. In addition to exclusively live-streaming ICC events, Novi will also exploit the digital clips as part of this...
Hotstar in deal with ICC for exclusive digital clips in India till 2019
Hotstar in deal with ICC for exclusive digital clips in India till 2019