Essel Group-owned Zee Media Corporation Ltd (ZMCL), which operates a clutch of news channels, is entering the home-shopping television business.
ZMCL has agreed to acquire up to 80% stake in India Today group’s loss-making e-commerce and TV shopping entities for Rs 165.78 crore (Rs 1.66 billion) in tranches spread over four years.
The move has surprised media analysts who said that TV shopping would have been a natural follow-on for Zee Entertainment Enterprises Ltd (ZEEL), the flagship...
Zee Media to enter TV shopping biz via acquisition of 2 India Today
ZMCL has agreed to acquire up to 80% stake in India Today group’s loss-making e-commerce and TV shopping entities for Rs 165.78 crore (Rs 1.66 billion) in tranches spread over four years.
The move has surprised media analysts who said that TV shopping would have been a natural follow-on for Zee Entertainment Enterprises Ltd (ZEEL), the flagship...
Zee Media to enter TV shopping biz via acquisition of 2 India Today