Content deals with broadcasters are to be negotiated jointly by Siti Cable Network and Dish TV through a joint venture company from the next financial year.
“Hopefully, all the content deals for FY17 will be part of the JV mandate.
The impact of the content deals will be felt in the next fiscal because of the joint negotiations done through the JV,” Siti Cable executive director and CEO VD Wadhwa told media analysts.
The current content deals have been inked separately. “We have done...
Siti Cable–Dish TV JV to work on content deals from FY17
“Hopefully, all the content deals for FY17 will be part of the JV mandate.
The impact of the content deals will be felt in the next fiscal because of the joint negotiations done through the JV,” Siti Cable executive director and CEO VD Wadhwa told media analysts.
The current content deals have been inked separately. “We have done...
Siti Cable–Dish TV JV to work on content deals from FY17