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Hathway Cable & Datacom introduces new packaging to lift ARPU

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In a bid to drive cable TV subscription price up, Hathway Cable & Datacom has introduced a two-package plan for its digital subscribers at a higher price point and pushed the English-language entertainment channels to the second tier.

The Rs 220 pack is done away with. For offering customisation, customers can select regional-language add-ons and genre add-ons to complement the package plan they have subscribed to. For western India digital cable TV subscribers, including Mumbai, Hathway’s...

Hathway Cable & Datacom introduces new packaging to lift ARPU

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