MUMBAI: Broadcast major Star India has decided to limit the telecast of the ICC World Twenty20 to its sports network and is expected to reap advertising revenue of around Rs 300 crore (Rs 3 billion) from the tournament, which will play out from 8 March to 3 April.
This is in contrast to the 50-over edition of the ICC Cricket World Cup of 2015, which had a wide coverage on Star India’s regional channels as well.
The T20 World Cup, which is happening for the first time in India, will be...
Star to air T20 World Cup only on sports channels, ad rev to touch Rs 300 cr
This is in contrast to the 50-over edition of the ICC Cricket World Cup of 2015, which had a wide coverage on Star India’s regional channels as well.
The T20 World Cup, which is happening for the first time in India, will be...
Star to air T20 World Cup only on sports channels, ad rev to touch Rs 300 cr