Sony Pictures Networks, which launched the biggest cricket franchise in India, the Indian Premier League (IPL) in 2008, is said to be fighting hard to retain the rights of the tournament.
The ten-year rights, which come to an end next year, will be up for tender again later this year for a five-year period. However, Sony Pictures Networks is prepared for the onslaught.
CEO of Sony Pictures Network, NP Singh told BestMediaInfo, “Sony’s association in IPL started off in late 2007-early 2008...
Sony to make “aggressive” bid to retain IPL rights
The ten-year rights, which come to an end next year, will be up for tender again later this year for a five-year period. However, Sony Pictures Networks is prepared for the onslaught.
CEO of Sony Pictures Network, NP Singh told BestMediaInfo, “Sony’s association in IPL started off in late 2007-early 2008...
Sony to make “aggressive” bid to retain IPL rights