Leading direct-to-home (DTH) companies in India are expected to see a lift in ARPU by 4–7% as a result of price increase in their monthly subscription packs, according to industry estimates.
The ARPU for the companies will depend on the nature of packages that the customers subscribe to. For a DTH company that has more subscribers taking the low-end pack, the ARPU rise will be lower. There is also a possibility of subscribers downgrading their pack.
Videocon d2h has increased the price...
DTH subscription price increase and its impact on ARPU
The ARPU for the companies will depend on the nature of packages that the customers subscribe to. For a DTH company that has more subscribers taking the low-end pack, the ARPU rise will be lower. There is also a possibility of subscribers downgrading their pack.
Videocon d2h has increased the price...
DTH subscription price increase and its impact on ARPU