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Idea offers direct carrier billing for Google play store

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Idea Cellular with Google India on Thursday introduced a joint initiative of direct carrier billing for the 184 million Idea subscribers.

The launch of direct carrier billing, even though only for Idea customers, provides an option to purchase digital content on Google Play Store with a telecom account. This billing does away with the need to have a credit/debit card or netbanking facility to purchase a game or movie or e-book on Google Play Store.

In other words, customers can buy any app...

Idea offers direct carrier billing for Google play store

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