While BARC’s rural data reveal that the free-to-air (FTA) channels are gaining big in comparison with the mainline Hindi general entertainment channels (GECs), Colors remains unperturbed and is unveiling one big property after another. After launching ‘Bigg Boss 9’ and announcing the second season of ‘24’, it has now unveiled the seventh season of ‘Khatron Ke Khiladi’. Colors CEO Raj Nayak says, “Our focus is on urban and LC1 markets, not on rural India. We want to remain India’s leading...
Colors' main focus is on Urban India only
Colors' main focus is on Urban India only