According to the data, loyalty to Android is higher than iOS, until Apple releases a new iPhone. Older iPhone users then become less likely to buy Android and buy a new iPhone, while Android users increasingly jump ship.
The Ericsson data measures Q3 2015 — the quarter when Apple released the iPhone 6S — showing that the percentage of users who swapped an iPhone for a newer iPhone jumped to 4.5% from around 1.1%. The percentage of Android users who went from Android to iPhone doubled to...
Android users are more loyal to the android OS
The Ericsson data measures Q3 2015 — the quarter when Apple released the iPhone 6S — showing that the percentage of users who swapped an iPhone for a newer iPhone jumped to 4.5% from around 1.1%. The percentage of Android users who went from Android to iPhone doubled to...
Android users are more loyal to the android OS